New UGC Project: PWP – Multiple Opportunities Available!

UGC is excited to announce a new client, Parkerville Wood Products! Please see further details below regarding all the student consultant opportunities available.

 

Organization Overview

Parkerville Wood Products (PWP), a one-stop shop that provides an exquisite and complete selection of hardwood domestic and exotic lumber. It supplies wood fabrication and machining services for consumers and contractors alike. It is located conveniently in Manchester, Connecticut, serving the entire state, as well as Rhode Island and Massachusetts.

 

In order to scale their business, Parkerville Products is working with UGC on a variety of projects including brand awareness, digital marketing, customer data analysis, and business expansion.

 

Responsibilities*

  • Working collaboratively with other team members
  • Actively engaging with the project sponsors
  • Work for 4-7 hours a week to execute project tasks and achieve deliverables within the set timeline
  • Providing frequent project updates to the client and the VP of Client Engagement

 

*Please note the job responsibilities are for each of the four posted consultant job opportunities.

     

    If you are interested in any of the opportunities mentioned below, please apply by emailing your resume to ugc@biz.uconn.edu and cc: adithyakr@uconn.edu  and madhusree.chowdhury@uconn.edu.

     

    1.  Marketing Content – Marketing Strategist and Content Creator

    This student consultant team will work to provide a plan for spreading awareness of the PWP brand through digital marketing mediums.

    Requirement Qualifications

    • Strong understanding of social media marketing and social media platforms.
    • Knowledge or experience in developing marketing strategies and improving the online presence of a business.
    • Understanding of Search Engine Optimization (SEO)
    • Skills in curating advertising and social media content.

     

    2. Data Analysis – Analyst

    This student consultant team will use existing customer information and sales data to identify target demographics and successful products/services.

    Requirement Qualifications

    • Thorough understanding of Excel/VBA to analyze customer database.
    • Strong knowledge of data visualization tools ( Tableau and PPT) to present insights and results. 
    • Knowledge or experience with Google Adwords, Google My Business, SEO is an added advantage.

     

      3. Business Expansion – Financial Analyst

      The student consultant will work on a team of other consultants to provide a financial analysis of the firm’s operations and to create a possible expansion strategy.

      Requirement Qualifications

      • Experience in devising financial strategies for business expansion.
      • Experience with evaluation of business models, inventory, real estate, and cash flow with an ability to document and present the findings.
      • Knowledge or experience with legalities of business operations and expansion is an added advantage

       

      Looking for more opportunities to work with UGC on client projects? Email ugc@biz.uconn.edu.