2020-2021 Projects

During the 2020-2021 year, we focused heavily on working with small businesses and start-ups. The projects were as follows:


  • Strategy Leaders
    • Background: Strategy Leaders is a consulting firm based in Norwalk, CT. Their core focus is on privately held, owner operated small businesses.
    • UGC was brought on to evaluate several business opportunities to generate revenue including acquiring new businesses, expanding services, and improving current partnerships. Market research and a SWOT analysis were conducted. Multi-channel marketing strategy, business roadmaps, and tactical plans were developed for each scenario to help Strategy Leaders identify strategic, revenue-generating opportunities.
  • Dynamic Hair Salon
    • Background:¬†Located in Meriden, CT, Dynamic Hair Salon empowers Dynamic Divas to enhance their inner beauty as well as their outer beauty. Dynamic Hair Salon & Beauty Salon defines one’s beauty from hair, makeup, and accessorizing. They also sells hair tools, beauty products, and clothing.
    • The student team defined brand management, conducted market research, managed social media pages and¬† developed promotional materials for the Salon.
  • Blue Earth Compost
    • Background: Since 2013, Blue Earth Compost has offered a food scrap pick-up service for residents and businesses in Connecticut. The company’s mission is to make composting easier and more accessible in Connecticut so we can improve our air, water, and soil. This will be achieved by continuing to provide a great experience for our customers and the broader economy and environment
    • The UGC team conducted market research and defined a business strategy that aligned with Blue Earth’s growth initiatives.
  • Lodgment Till
    • Background: Lodgment Till sells handcrafted wallets and other accessories. It is primarily ecommerce-based, with products sold in some retail shops throughout Connecticut.
    • The UGC team developed a digital marketing strategy for Lodgment Till consisting of marketing campaigns, help with existing social media pages and search engine optimization.
  • Dumele
    • Background: Dumele is a start-up company looking to create artisanal, hand-crafted products inspired by African culture. The client plans to sell these products D2C while manufacturing products in South Eastern Nigeria.
    • The UGC team helped Dumele to develop a financial business plan, analyze operations and develop a presentation for potential investors on both.